{"product_id":"how-to-sell-3","title":"How to Sell","description":"\u003cp\u003e\u003cstrong\u003eThe essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSelling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow to Sell\u003c\/em\u003e focuses on conversational rather than consultative selling, recognizing a customer’s foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.\u003c\/p\u003e\u003cp\u003eDiscover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow you need to think - six fundamental sales mindsets;\u003c\/li\u003e\n\u003cli\u003eWhat you need to know - five essential areas of sales knowledge;\u003c\/li\u003e\n\u003cli\u003eWhat you need to do – seven steps for greater sales conversations.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause if you don’t know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don’t know how to sell at all.\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":54994203083096,"sku":"9781788608657","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781788608657_5248af88-8d1c-4be6-aea5-18ef2f65916f.jpg?v=1771661751","url":"https:\/\/agendabookshop.com\/products\/how-to-sell-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}