{"product_id":"how-to-sell-to-an-idiot","title":"How to Sell to an Idiot","description":"\u003cb\u003eHOW TO SELL TO AN IDIOT\u003c\/b\u003e  \u003cp\u003eSelling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.\u003c\/p\u003e \u003cp\u003eIn \u003cb\u003e\u003ci\u003eHow to Sell to an Idiot\u003c\/i\u003e\u003c\/b\u003e, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUse idiot-proof planning and preparation to make prospecting far more effective\u003c\/li\u003e\n\u003cli\u003eUse idiot-speak to connect with prospects and gather vital information that makes selling easy\u003c\/li\u003e\n\u003cli\u003eSpice up your sales pitch for faster closings and larger sales\u003c\/li\u003e\n\u003cli\u003eWring referrals out of clients like water from a sponge\u003c\/li\u003e\n\u003cli\u003eAnd much more!\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\"Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves.\"\u003cbr\u003e —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of \u003ci\u003eThe Art of Constructive Confrontation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor.\"\u003cbr\u003e —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company\u003c\/p\u003e \u003cp\u003e\"How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!\"\u003cbr\u003e —Chip Cummings, international speaker, marketing expert, and author of \u003ci\u003eStop Selling and Start Listening\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54251414389080,"sku":"9780471718543","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780471718543__676f75fac86ef.jpg?v=1741159555","url":"https:\/\/agendabookshop.com\/products\/how-to-sell-to-an-idiot","provider":"Agenda Bookshop","version":"1.0","type":"link"}