{"product_id":"how-to-work-the-film-tv-markets","title":"How to Work the Film \u0026 TV Markets","description":"\u003cp\u003e\u003cem\u003eHow to Work the Film \u0026amp; TV Markets\u003c\/em\u003e takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself\/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.\u003c\/p\u003e\u003cp\u003eHeather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun! \u003c\/p\u003e\u003cp\u003eThis creative guide offers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAn in-depth survey of the most significant film, TV and digital content trade shows around the world;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAn overview of the co-production market circuit that offers financing and development support to independent producers;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAn outline of the market-like festivals and key awards shows;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eA breakdown of who’s who at all these events — and how to network with them;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eHot Tips on how to prepare for, execute and follow up on these prime opportunities;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eLow-budget key art samples and game plans;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eA social media speed tour with a wealth of audience engagement ideas.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eVisit the book’s space on www.HeatherHale.com for additional resources and up-to-date information on all these events. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235097006424,"sku":"9781138680517","price":204.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138680517_61873bd0-f977-4000-b863-eee2d916dd0f.jpg?v=1777260651","url":"https:\/\/agendabookshop.com\/products\/how-to-work-the-film-tv-markets","provider":"Agenda Bookshop","version":"1.0","type":"link"}