{"product_id":"how-to-write-a-marketing-plan-1","title":"How to Write a Marketing Plan","description":"\u003cp\u003e\u003cb\u003eA strong marketing plan can turn a great idea into lasting success.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003ci\u003e\u003cb\u003eHow to Write a Marketing Plan\u003c\/b\u003e\u003c\/i\u003e is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.\u003cbr\u003e\u003cbr\u003e Written by leading marketing expert, \u003cb\u003eJohn Westwood,\u003c\/b\u003e this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54243350020440,"sku":"9781398619739","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398619739.jpg?v=1780029050","url":"https:\/\/agendabookshop.com\/products\/how-to-write-a-marketing-plan-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}