{"product_id":"human-sales-factor","title":"Human Sales Factor","description":"\u003cp\u003eThere’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving \u003ci\u003epeople\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eHaving spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world—bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.\u003c\/p\u003e\u003cp\u003eWhether you’re a seasoned professional or an entrepreneur trying to pitch the next great idea—or maybe you just want to get better at getting what you want—\u003ci\u003eThe Human Sales Factor: The Human-to-Human Eq\u003c\/i\u003e\u003ci\u003euation for Connecting, Persuading, and Closing the Deal\u003c\/i\u003e is for you. This book is a peek under the hood of Lance’s proven, predictable, scalable process. It’s designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need. \u003c\/p\u003e\u003cp\u003eConnecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.\u003c\/p\u003e\u003cp\u003eDespite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been B2B or B2C. It always has and always will be done Human-to-Human. \u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":54258996117848,"sku":"9781631957055","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781631957055_eadb94c5-1e77-4d8d-b3a1-6ec6cdff3dbc.jpg?v=1765413934","url":"https:\/\/agendabookshop.com\/products\/human-sales-factor","provider":"Agenda Bookshop","version":"1.0","type":"link"}