{"product_id":"humanizing-b2b","title":"Humanizing B2B","description":"\u003cp\u003eIf you want to move products, you need to move people. And if you want to move people, you need to move minds.\u003c\/p\u003e\u003cp\u003eThis is what modern B2B marketing is all about.\u003c\/p\u003e\u003cp\u003eIt’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.\u003c\/p\u003e\u003cp\u003eThere is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.\u003c\/p\u003e\u003cp\u003eThis book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.\u003c\/p\u003e\u003cp\u003ePAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.\u003c\/p\u003e\u003cp\u003eJAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":54232478024024,"sku":"9781788602518","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781788602518_36b9f91b-4ddb-44cc-b2db-ccce90c73547.jpg?v=1771653655","url":"https:\/\/agendabookshop.com\/products\/humanizing-b2b","provider":"Agenda Bookshop","version":"1.0","type":"link"}