{"product_id":"ideological-brain","title":"Ideological Brain","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eTHE TELEGRAPH \u003c\/i\u003eBEST BOOKS OF 2025 | \u003ci\u003eTHE GUARDIAN\u003c\/i\u003e BRILLIANT BOOKS TO READ IN 2025\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e‘Massively important...Zmigrod is a joyful and compelling writer’\u003cb\u003e \u003ci\u003eTHE SUNDAY TIMES\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Fascinating, insightful, lucidly and entertainingly written' \u003cb\u003eA. C. GRAYLING\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’ \u003cb\u003eSTEVEN PINKER\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Extraordinary, eye-opening and startlingly original' \u003cb\u003eCASS R. SUNSTEIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhy are some people radicalised?\u003cbr\u003eWho is most susceptible to ideological thinking?\u003cbr\u003eCan we unchain our minds from toxic dogmas?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn today's polarised world, \u003ci\u003eThe Ideological Brain \u003c\/i\u003eis essential reading to foster a more informed, resilient and freer society. Packed with Dr Leor Zmigrod's groundbreaking new research, it uncovers the hidden mechanisms driving our beliefs and behaviours, and zooms into the processes happening inside each of us to shows how to spot – and stop – rigid thinking in ourselves and others.\u003cbr\u003e\u003cbr\u003eWith captivating real-world examples, like how a simple card sorting game can reveal your entire approach to life, Dr Leor Zmigrod reveals how cognitive rigidity – struggling to adapt to new rules – mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.\u003cbr\u003e\u003cbr\u003eRegardless of your political stance, this book will challenge you to reassess your convictions – and what they are doing to your brain.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":54253616857432,"sku":"9780241741214","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780241741214.jpg?v=1764338450","url":"https:\/\/agendabookshop.com\/products\/ideological-brain","provider":"Agenda Bookshop","version":"1.0","type":"link"}