{"product_id":"implicative-marketing-for-a-sustainable-economy-1","title":"Implicative Marketing","description":"\u003cp\u003eThis book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse.\u003c\/p\u003e\u003cp\u003eExposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption.\u003c\/p\u003e\u003cp\u003eImplicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54032536437080,"sku":null,"price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367498795_bad7c749-30f4-425a-bf2d-a174d56b464f.jpg?v=1769538633","url":"https:\/\/agendabookshop.com\/products\/implicative-marketing-for-a-sustainable-economy-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}