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B01=Arabinda Bhandari
B01=Mudita Sinha
B01=Sajal Kabiraj
B01=Samant Shant Priya
Category1=Non-Fiction
Category=KJS
Category=KJSU
Category=UYQ
COP=United States
Delivery_Pre-order
Language_English
PA=Temporarily unavailable
Price_€100 and above
PS=Active
softlaunch

Improving Service Quality and Customer Engagement With Marketing Intelligence

★★★★★
★★★★★

English

To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. With its timely and practical approach, Improving Service Quality and Customer Engagement With Marketing Intelligence is a valuable resource for anyone seeking to enhance their marketing efforts in the digital age. It features best practices, case studies, and step-by-step guides, empowering readers to make informed decisions prioritizing customer satisfaction and engagement. Reading this book will help you stay ahead of the curve and drive success in today's dynamic marketing landscape by bridging the gap between academia and industry. See more
€253.79
€281.99
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Age Group_Uncategorizedautomatic-updateB01=Arabinda BhandariB01=Mudita SinhaB01=Sajal KabirajB01=Samant Shant PriyaCategory1=Non-FictionCategory=KJSCategory=KJSUCategory=UYQCOP=United StatesDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€100 and abovePS=Activesoftlaunch

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Product Details
  • Dimensions: 178 x 254mm
  • Publication Date: 17 Jul 2024
  • Publisher: IGI Global
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9798369368145

About

Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D. Masters in Marketing Management and MBA. Dr. Sinha is an experienced researcher faculty and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry Business Education Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences. |Arbinda Bhandari - Editor|Arbinda Bhandari PhD |Samant Priya - Editor|Samant Priya PhD Sajal Kabiraj specializes in strategic management consulting and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations. Dr Kabiraj presently teaches at the School of Business Design and Technology at Häme University of Applied Sciences (HAMK) Finland. Through his teaching career in China as a tenured Full Professor and elsewhere he has been awarded the Best Teacher Awards in 2008 2011 2014 and 2018 for academic research and teaching excellence. His research interests lie in strategy sustainability innovation entrepreneurship and international business. Sajals research focuses on the question of how companies in collaboration with other societal actors can contribute to sustainable development as defined in the UN Sustainable Development Goals (SDGs). He works together closely with practitioners from various industries to find answers to questions of practical and academic relevance. His research is characterized by a quantitative-empirical approach. In addition to active publishing he likes to be active in collaboration with companies and other societal stakeholders and create societal impact. Sajal received the Outstanding Contribution Award for Research and Teaching from Dongbei University of Finance and Economics Dalian PR China in 2018. He has been awarded the highest honor to foreign experts Xinghai Friendship Award 2015 by the Mayor of Dalian City Dalian Municipal Government PR China. He has supervised theses at the postgraduate level including MBA MSc and Doctoral students.

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