{"product_id":"improving-the-performance-of-sponsorship-1","title":"Improving the Performance of Sponsorship","description":"\u003cp\u003eWithout a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. \u003c\/p\u003e\u003cp\u003eIf you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's \u003ci\u003eImproving the Performance of Sponsorship\u003c\/i\u003e is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. \u003c\/p\u003e\u003cp\u003eThis book is all keen marketers will need for a thorough understanding of how sponsorship works. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54245231755608,"sku":"9780415637886","price":229.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415637886_36dbdffa-a84f-462b-9b4f-fc26ac0673df.jpg?v=1769049916","url":"https:\/\/agendabookshop.com\/products\/improving-the-performance-of-sponsorship-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}