{"product_id":"indian-movie-entrepreneurship-1","title":"Indian Movie Entrepreneurship","description":"\u003cp\u003eOne of the world’s most prolific creative industries, the Indian movie industry\u003c\/p\u003e\u003cp\u003ehas received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship\u003c\/p\u003e\u003cp\u003eaddresses this omission.\u003c\/p\u003e\u003cp\u003eFor many readers, it might come as a surprise that the Indian movie industry is\u003c\/p\u003e\u003cp\u003enot just Bollywood and that it has several regional clusters, which are just as vibrant,\u003c\/p\u003e\u003cp\u003ewith a significant output. The authors begin by outlining the contours of Indian\u003c\/p\u003e\u003cp\u003ecinema and the different regional language hubs that form part of the larger picture.\u003c\/p\u003e\u003cp\u003eThe reader is then offered a glimpse into the actual process of making a film\u003c\/p\u003e\u003cp\u003efrom day zero to release day. The key players in the Indian movie ecosystem are\u003c\/p\u003e\u003cp\u003eanalysed, with the central role of the producer highlighted. Concluding with a look\u003c\/p\u003e\u003cp\u003einto the future of the entrepreneurial process in the Indian movie industry, the\u003c\/p\u003e\u003cp\u003eauthors illuminate the shifting parameters of distribution and exhibition.\u003c\/p\u003e\u003cp\u003eAppealing to those interested in understanding the entrepreneurial journey of\u003c\/p\u003e\u003cp\u003ethe Indian movie industry, the book provides a sneak peek into the business\u003c\/p\u003e\u003cp\u003elandscape of India more broadly.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54237626958168,"sku":"9781138393837","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138393837_2976f84c-5efe-426a-93d4-2f1bf4b71786.jpg?v=1779337851","url":"https:\/\/agendabookshop.com\/products\/indian-movie-entrepreneurship-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}