{"product_id":"industrial-collaboration-with-japan-1","title":"Industrial Collaboration with Japan","description":"\u003cp\u003eThis study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255285109080,"sku":"9780415588621","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415588621.jpg?v=1770153325","url":"https:\/\/agendabookshop.com\/products\/industrial-collaboration-with-japan-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}