{"product_id":"industrial-marketing","title":"Industrial Marketing","description":"\u003cp\u003eAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.\u003c\/p\u003e  \u003cp\u003eThe textbook includes:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eThe marketing philosophy on industrial markets\u003c\/li\u003e\n\u003cli\u003eThe characteristics of industrial markets\u003c\/li\u003e\n\u003cli\u003eThe marketing mix and the product life cycle\u003c\/li\u003e\n\u003cli\u003eThe issues surrounding distribution and operations including value creation, business relationships and networks\u003c\/li\u003e\n\u003cli\u003eCase studies and mini case studies (vignettes)\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eThis textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eThomas Fotiadis \u003c\/strong\u003eis an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAdam Lindgreen\u003c\/strong\u003e is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eGeorge J. Siomkos\u003c\/strong\u003e is Professor of Marketing at the Athens University of Economics \u0026amp; Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eChristina Öberg\u003c\/strong\u003e is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. \u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDimitris Folinas\u003c\/strong\u003e is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":54012975317336,"sku":null,"price":77.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781529778533.jpg?v=1777790754","url":"https:\/\/agendabookshop.com\/products\/industrial-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}