{"product_id":"innovation-in-hospitality-and-tourism","title":"Innovation in Hospitality and Tourism","description":"\u003cp\u003eGet the latest research on new ways to measure innovation in the tourism value chain\u003cbr\u003e\u003cbr\u003eUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major push and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain.\u003cbr\u003e\u003cbr\u003eWith hospitality markets saturated and clients selecting services from all over the world, it’s not enough to have an innovative idea for a new tourism productyour idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book’s contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group.\u003cbr\u003e\u003cbr\u003eInnovation in Hospitality and Tourism examines:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e product development \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e measuring innovation\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e consumer-based measurement of innovation\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e innovation processes in hotel chains\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e innovation performances in hotel chains and independent hotels\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e mobile business solutions for tourist destinations\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e Internet portals in tourism\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e analyzing innovation potential\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e leadership and innovation processes\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e welfare services and tourism as a driving force for innovation\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e SERVQUAL as a tool for developing innovations\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e and much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInnovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54240215662936,"sku":"9780789032706","price":198.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789032706_2a83c3ea-a2e7-4527-b786-49b710c04971.jpg?v=1779338745","url":"https:\/\/agendabookshop.com\/products\/innovation-in-hospitality-and-tourism","provider":"Agenda Bookshop","version":"1.0","type":"link"}