{"product_id":"innovation-management-10","title":"Innovation Management","description":"\u003cp\u003e\u003cb\u003eA practical, introductory textbook to innovation management for identifying growth and creating value.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eInnovation Management\u003c\/i\u003e\u003c\/b\u003e explores how organizations can use innovation to identify growth opportunities and implement effective strategies for value creation in dynamic business environments. Written by \u003cb\u003eDaniel Rukare, Liliana Caimacan, Asmita Singh Bisen \u003c\/b\u003eand \u003cb\u003eNikhil Soi\u003c\/b\u003e, this textbook is designed for final-year undergraduate and postgraduate students studying innovation management, technology management and entrepreneurship and innovation. \u003cbr\u003e\u003cbr\u003eBlending theory with application, the book helps students navigate the complexity of innovation by examining how organizations create, capture and sustain value. It shows how innovative practices support agility and competitiveness when responding to internal and external pressures, using real-world examples from companies such as Netflix, Google, Amazon and Scrub Daddy to illustrate different forms of innovation in practice. \u003cbr\u003e\u003cbr\u003eThis textbook includes: \u003cbr\u003e-   Tools and techniques for managing innovation across organizations \u003cbr\u003e-   Approaches to balancing innovation and managing strategic ambiguity \u003cbr\u003e-   Coverage of emerging technologies and their impact on value creation \u003cbr\u003e-   Discussion of organizational culture, resilience and innovation risk \u003cbr\u003e-   Learning outcomes, discussion questions, glossary and further reading \u003cbr\u003e\u003cbr\u003eWhether preparing for advanced study or future careers in innovation-led organizations, \u003cb\u003e\u003ci\u003eInnovation Management\u003c\/i\u003e\u003c\/b\u003e equips students with the knowledge and perspective needed to drive sustainable business growth.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":57376819446104,"sku":"9781398623101","price":49.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398623101_f49841d4-b6fc-441a-9690-d3c2c3c2fb60.jpg?v=1780043458","url":"https:\/\/agendabookshop.com\/products\/innovation-management-10","provider":"Agenda Bookshop","version":"1.0","type":"link"}