{"product_id":"innovation-odyssey","title":"Innovation Odyssey","description":"\u003cp\u003eAffordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. \u003c\/p\u003e\u003cp\u003eThe book features in lessons in:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrategy revealing the complexity of international product development and the conditions for its implementation in today’s fragmented world\u003c\/li\u003e\n\u003cli\u003eProject management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries\u003c\/li\u003e\n\u003cli\u003eInnovation demonstrating that the electrification of mobility can be combined with affordable prices\u003c\/li\u003e\n\u003cli\u003eIndustrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries\u003c\/li\u003e\n\u003cli\u003eIntrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54238536335704,"sku":"9781032454306","price":167.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032454306.jpg?v=1780995664","url":"https:\/\/agendabookshop.com\/products\/innovation-odyssey","provider":"Agenda Bookshop","version":"1.0","type":"link"}