{"product_id":"inside-magazine-publishing-1","title":"Inside Magazine Publishing","description":"\u003cp\u003eInside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail.\u003c\/p\u003e\u003cp\u003eThe book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com).\u003c\/p\u003e\u003cp\u003eSubject areas covered include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cul\u003e\u003c\/ul\u003e \u003c\/li\u003e\u003c\/ul\u003e \u003c\/li\u003e\u003c\/ul\u003e \u003c\/li\u003e\n\u003cli\u003eUK magazine publishing today\u003c\/li\u003e\n\u003cli\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cul\u003e\u003c\/ul\u003e \u003c\/li\u003e\u003c\/ul\u003e \u003c\/li\u003e\u003c\/ul\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003echanging business models\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eoriginating and managing creative content\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003emagazine writing and design\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ecirculation sales and advertising\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003edistribution and marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe magazine in the digital age.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThere are useful appendices on printing, paper selection and legal matters as well as a detailed glossary.\u003c\/p\u003e\u003cp\u003eInside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234614792536,"sku":"9780415827126","price":65.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415827126_c9e7e859-82ba-475b-bf12-6bd7b4b56761.jpg?v=1777253430","url":"https:\/\/agendabookshop.com\/products\/inside-magazine-publishing-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}