{"product_id":"integrating-corporate-communications","title":"Integrating Corporate Communications","description":"Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.\n\nIn 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54217476538712,"sku":"9780899308951","price":86.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780899308951_8ffefb9b-b898-4f0b-af79-f9e1c8a78a3a.jpg?v=1743659114","url":"https:\/\/agendabookshop.com\/products\/integrating-corporate-communications","provider":"Agenda Bookshop","version":"1.0","type":"link"}