{"product_id":"integrating-marketing-and-supply-chain-management","title":"Integrating Marketing and Supply Chain Management","description":"\u003cp\u003eSuccessful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. \u003ci\u003eIntegrating Marketing and Supply Chain Management\u003c\/i\u003e brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.\u003c\/p\u003e\u003cp\u003eTaking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include multiple-choice questions, extended essay questions and learning objectives in each chapter.\u003c\/p\u003e\u003cp\u003eCase studies from a range of global industries are incorporated, including shipping, car manufacturing and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management and procurement.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55024204284248,"sku":"9781041096122","price":65.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781041096122.jpg?v=1778667334","url":"https:\/\/agendabookshop.com\/products\/integrating-marketing-and-supply-chain-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}