{"product_id":"intercultural-public-relations-2","title":"Intercultural Public Relations","description":"\u003cp\u003eThis book continues the groundbreaking work begun in \u003ci\u003eIntercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics\u003c\/i\u003e (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. \u003c\/p\u003e\u003cp\u003ePractical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics\/stakeholders, and managing conflicts with them. \u003c\/p\u003e\u003cp\u003eOffering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54238763057496,"sku":"9781138189249","price":248.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138189249.jpg?v=1779174017","url":"https:\/\/agendabookshop.com\/products\/intercultural-public-relations-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}