{"product_id":"internal-marketing-directions-for-management","title":"Internal Marketing: Directions for Management","description":"\u003cp\u003eBringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:\u003c\/p\u003e\u003cp\u003e* the social model of marketing\u003cbr\u003e* the human resource management perspective\u003cbr\u003e* marketing and service management\u003cbr\u003e* quality management\u003cbr\u003e* organizational development\u003cbr\u003e* corporate identity, image and reputation\u003cbr\u003e* corporate communication.\u003c\/p\u003e\u003cp\u003eComprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236037579096,"sku":"9780415213189","price":78.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415213189.jpg?v=1777269610","url":"https:\/\/agendabookshop.com\/products\/internal-marketing-directions-for-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}