{"product_id":"international-business-and-tourism","title":"International Business and Tourism","description":"\u003cp\u003eWhether it’s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel – and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.\u003c\/p\u003e\u003cp\u003eSplit into four separate sections, with introductions outlining the key themes in each, it examines important topics such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe role of governance and regulation in tourism services \u003c\/li\u003e\n\u003cli\u003ethe effects of increased global mobility on tourism entrepreneurship \u003c\/li\u003e\n\u003cli\u003ehow tourism businesses are becoming internationalized \u003c\/li\u003e\n\u003cli\u003ewhy other business sectors are increasingly interested in tourism.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCase studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54258393547096,"sku":"9780415424301","price":248.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415424301_83a798e3-417c-4906-831c-92cdbcf52b82.jpg?v=1777703428","url":"https:\/\/agendabookshop.com\/products\/international-business-and-tourism","provider":"Agenda Bookshop","version":"1.0","type":"link"}