{"product_id":"international-encyclopedia-of-strategic-communication-3-volume-set","title":"International Encyclopedia of Strategic Communication, 3 Volume Set","description":"\u003cp\u003e\u003cb\u003eThe definitive international reference on strategic communication\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe term \"strategic communication\" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, \u003ci\u003eThe International\u003c\/i\u003e \u003ci\u003eEncyclopedia of Strategic Communication\u003c\/i\u003e captures the full scope of contemporary theory and practice in strategic communication.\u003c\/p\u003e \u003cp\u003eReflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eDefines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication\u003c\/li\u003e\n\u003cli\u003eAddresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations’ and those whom they seek to influence\u003c\/li\u003e\n\u003cli\u003eGoes beyond traditional, US-dominated perspectives to provide an international approach\u003c\/li\u003e\n\u003cli\u003eExplores strategic communication from a much-needed sociocultural perspective\u003c\/li\u003e\n\u003cli\u003eExamines strategic communication’s role beyond corporate persuasion and offers a broader view of its functions for organizations of all kinds\u003c\/li\u003e\n\u003cli\u003ePart of \u003ci\u003eThe Wiley Blackwell-ICA International Encyclopedias of Communication\u003c\/i\u003e series, published in conjunction with the \u003cb\u003eInternational Communication Association\u003c\/b\u003e. Online version available at http:\/\/www.wileyicaencyclopedia.com\/\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWritten with the support and assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human, organizational and mediated communication, \u003ci\u003eThe International \u003c\/i\u003e\u003ci\u003eEncyclopedia of Strategic Communication\u003c\/i\u003e is an indispensable resource for students, teachers, and researchers in the burgeoning field of communication, as well as public relations, corporate communication, and marketing professionals working in organizations worldwide.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":54251262968152,"sku":"9781119010715","price":518.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119010715.jpg?v=1779418851","url":"https:\/\/agendabookshop.com\/products\/international-encyclopedia-of-strategic-communication-3-volume-set","provider":"Agenda Bookshop","version":"1.0","type":"link"}