{"product_id":"international-fashion-marketing-1","title":"International Fashion Marketing","description":"\u003cp\u003e\u003cb\u003eIdeal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how  fashion brands\u003c\/b\u003e\u003cb\u003e adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eInternational Fashion Marketing \u003c\/i\u003e\u003c\/b\u003elooks at how successful brands:\u003cbr\u003e- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainable or trend-driven fashion\u003cbr\u003e- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events\u003cbr\u003e- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations\u003cbr\u003e\u003cbr\u003eThis textbook will help students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from fast-fashion to luxury brands, such as Shein, Uniqlo, Nike, Louis Vuitton and Jacquemus. Online resources offer additional support with PowerPoint lecturer slides and more real-world examples from leading fashion brands.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":55331875324248,"sku":"9781398623897","price":80.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398623897.jpg?v=1780032615","url":"https:\/\/agendabookshop.com\/products\/international-fashion-marketing-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}