{"product_id":"international-marketing-16","title":"International Marketing","description":"\u003cp\u003eThis comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.\u003c\/p\u003e\u003cp\u003eFully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.\u003c\/p\u003e\u003cp\u003eDemonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing.\u003c\/p\u003e\u003cp\u003eOnline resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54260592017752,"sku":"9781032583662","price":99.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032583662_142b4ad7-5d9c-47c8-8706-f83cfaa8a7e1.jpg?v=1777875319","url":"https:\/\/agendabookshop.com\/products\/international-marketing-16","provider":"Agenda Bookshop","version":"1.0","type":"link"}