{"product_id":"international-satellite-broadcasting-in-south-asia","title":"International Satellite Broadcasting in South Asia","description":"\u003ci\u003eInternational Satellite Broadcasting in South Asia\u003c\/i\u003e focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.","brand":"University Press of America","offers":[{"title":"Default Title","offer_id":54236332491096,"sku":"9780761812029","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761812029_25162625-32a8-4b2c-ae80-d5a346c3d2e2.jpg?v=1769806841","url":"https:\/\/agendabookshop.com\/products\/international-satellite-broadcasting-in-south-asia","provider":"Agenda Bookshop","version":"1.0","type":"link"}