{"product_id":"international-spa-management-1","title":"International Spa Management","description":"•\tThe first text to provide a thorough insight into the world of spa management – an international growth phenomenon;\n•\tWritten by a team of industry and academic experts from a leading intuition in the field of spa management education;\n•\tLook at all aspects of spa management from HR and training, to marketing and finance;\n•\tResponds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa.\n\nThe spa industry is big business - it’s estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled.\n\nEven though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry.\n\nInternational Spa Management is the first text to address these industry needs.  It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:\n•\tThe spa industry: types (mineral and thermal) and destinations\n•\tThe spa consumer: behaviour, service and spa design\n•\tThe business of spas: marketing, operations, finance and training\n•\tFuture directions: strategizing for the future","brand":"Goodfellow Publishers Limited","offers":[{"title":"Default Title","offer_id":54243828990296,"sku":"9781910158708","price":47.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781910158708_7a89e4b3-730a-462a-8fbd-0ede1082f084.jpg?v=1765379735","url":"https:\/\/agendabookshop.com\/products\/international-spa-management-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}