{"product_id":"internet-marketing-how-to-get-a-website-that-works-for-your-business","title":"Internet Marketing: How to Get a Website that Works for Your Business","description":"\u003cp\u003eSeventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking.\u003cbr\u003e\u003cbr\u003eNigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:\u003cbr\u003e\u003cbr\u003eDefine the type of website the particular business needs.\u003cbr\u003e\u003cbr\u003eUnderstand what customers want from the website.\u003cbr\u003e\u003cbr\u003eAnalyse problems and defects in their existing website.\u003cbr\u003e\u003cbr\u003eSelect the correct keywords to target profitable customers.\u003cbr\u003e\u003cbr\u003eEnable search engines to find the website quickly and rank it highly.\u003cbr\u003e\u003cbr\u003eMake sure the website is easy to use and accessible to all.\u003cbr\u003e\u003cbr\u003eResearch competitors' websites.\u003cbr\u003e\u003cbr\u003eFind the right web developers and communicate effectively with them.\u003cbr\u003e\u003cbr\u003eTest the website thoroughly before it goes live.\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":54226878333272,"sku":"9780716030201","price":13.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780716030201.jpg?v=1764461727","url":"https:\/\/agendabookshop.com\/products\/internet-marketing-how-to-get-a-website-that-works-for-your-business","provider":"Agenda Bookshop","version":"1.0","type":"link"}