{"product_id":"internets-intranets-and-extranets","title":"Internets, Intranets, and Extranets","description":"\u003cp\u003eGet the most from your electronic marketing resources!\u003cbr\u003e\u003cbr\u003e Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptiveand prescriptiveinsights into the complex network of virtual links between people and places. This unique book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.\u003cbr\u003e\u003cbr\u003e Internets, Intranets, and Extranets presents a framework for working with e-business technologies that will help you develop electronic distribution strategies to maximize channel efficiency. The book addresses the signaling cues in marketing channels, examining the issues that affect the systemic flow of information, products, and services, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e the mediating role of channel structure on channel performance \u003c\/li\u003e\n\u003cli\u003e the transaction costs of cybermediaries \u003c\/li\u003e\n\u003cli\u003e the Internet's impact on independent sales agents \u003c\/li\u003e\n\u003cli\u003e the effects of brand familiarity and Web site vividness \u003c\/li\u003e\n\u003cli\u003e the analysis of electronic intermediaries in conventional distribution channels \u003c\/li\u003e\n\u003cli\u003e and the organizational and environmental factors involved in Internet-based marketing channels\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInternets, Intranets, and Extranets: New Waves in Channel Surfing is an essential resource for distribution managers, logisticians, and researchers interested in cutting-edge principles and practices in electronic distribution channels. The book is also an ideal supplement for academics working in electronic commerce study.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54241955152216,"sku":"9780789020116","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789020116_0d83f1d5-8fc6-4e05-a682-618da705497d.jpg?v=1780999252","url":"https:\/\/agendabookshop.com\/products\/internets-intranets-and-extranets","provider":"Agenda Bookshop","version":"1.0","type":"link"}