{"product_id":"irresistible-signs","title":"Irresistible Signs","description":"\u003cp\u003eLanguage is now understood as a key component of cultural identity, but discourses on linguistic nationalism are only a few centuries old. In \u003cem\u003eIrresistible Signs\u003c\/em\u003e, Paola Gambarota investigates the connection between Italian language and national identity over four hundred years, from late-Renaissance linguistic theories to nineteenth-century nationalist myths.\u003cbr\u003e Challenging the consensus that linguistic nationalism originated with nineteenth century German philosophers, \u003cem\u003eIrresistible Signs\u003c\/em\u003e advances a more nuanced theory of how culture and language become inextricably linked through literary and rhetorical elements. Gambarota combines Anglo-American theories of the nation with the most advanced Italian scholarship on language ideology and delves into ideas from Giambattista Vico, Giacomo Leopardi, and Melchiorre Cesarotti. \u003cem\u003eIrresistible Signs\u003c\/em\u003e also explores how images of national communities are represented within vernaculars, affirming their influence in shaping contemporary models of monolingual nationhood.\u003c\/p\u003e","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":54253010354520,"sku":"9781442642980","price":78.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781442642980_6e930956-f31e-4b16-b192-6e59f03d4cf7.jpg?v=1782564341","url":"https:\/\/agendabookshop.com\/products\/irresistible-signs","provider":"Agenda Bookshop","version":"1.0","type":"link"}