{"product_id":"islamic-marketing-and-branding","title":"Islamic Marketing and Branding","description":"\u003cp\u003e\u003cem\u003eIslamic Marketing and Branding: Theory and Practice\u003c\/em\u003e provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. \u003c\/p\u003e\u003cp\u003eThrough three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eInsights into branding and corporate marketing in the Islamic context. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAn introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAn identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAddressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55021790200152,"sku":"9781472440969","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781472440969.jpg?v=1777959067","url":"https:\/\/agendabookshop.com\/products\/islamic-marketing-and-branding","provider":"Agenda Bookshop","version":"1.0","type":"link"}