{"product_id":"its-not-tv","title":"It's Not TV","description":"\u003cp\u003eSince first going on the air in 1972, HBO has continually attempted to redefine television as we know it. Today, pay television (and HBO in particular) is positioned as an alternative to network offerings, consistently regarded as the premier site for what has come to be called \"quality television.\"\u003c\/p\u003e\u003cp\u003eThis collection of new essays by an international group of media scholars argues that HBO, as part of the leading edge of television, is at the center of television studies’ interests in market positioning, style, content, technology, and political economy. The contributors focus on pioneering areas of analysis and new critical approaches in television studies today, highlighting unique aspects of the \"HBO effect\" to explore new perspectives on contemporary television from radical changes in technology to dramatic shifts in viewing habits.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIt’s Not TV\u003c\/em\u003e provides fresh insights into the \"post-television network\" by examining HBO’s phenomenally popular and pioneering shows, including \u003cem\u003eThe Sopranos\u003c\/em\u003e, \u003cem\u003eThe Wire\u003c\/em\u003e, \u003cem\u003eSix Feet Under\u003c\/em\u003e, \u003cem\u003eSex and the City\u003c\/em\u003e as well as its failed series, such as \u003cem\u003eK Street\u003c\/em\u003e and \u003cem\u003eThe Comeback\u003c\/em\u003e. The contributors also explore the production process itself and the creation of a brand commodity, along with HBO’s place as a market leader and technological innovator.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContributors: \u003c\/strong\u003eKim Akass, Cara Louise Buckley, Rhiannon Bury, Joanna L. Di Mattia, Blake D. Ethridge, Tony Kelso, Marc Leverette, David Marc, Janet McCabe, Conor McGrath, Shawn McIntosh, Brian L. Ott, Avi Santo, Lisa Williamson\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eForeword by Toby Miller\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarc Leverette\u003c\/strong\u003e is Assistant Professor of Media Studies at Colorado State University. He is author of \u003cem\u003eProfessional Wrestling, the Myth, the Mat, and American Popular Culture\u003c\/em\u003e and co-editor of \u003cem\u003eZombie Culture: Autopsies of the Living Dead\u003c\/em\u003e and \u003cem\u003eOh My God, They Deconstructed South Park! Those Bastards!\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrian L. Ott \u003c\/strong\u003eis Associate Professor of Media Studies at Colorado State University. He is author of \u003cem\u003eThe Small Screen: How Television Equips Us to Live in the Information Age\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCara Louise Buckley \u003c\/strong\u003eis a lecturer at Emerson College.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54233129877848,"sku":"9780415960373","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415960373_5f309fbb-ee02-4b99-a53b-216ccd41bff2.jpg?v=1769003137","url":"https:\/\/agendabookshop.com\/products\/its-not-tv","provider":"Agenda Bookshop","version":"1.0","type":"link"}