{"product_id":"journalists-guide-to-public-opinion-polls-1","title":"Journalist's Guide to Public Opinion Polls","description":"This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54218753966424,"sku":"9780275949891","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780275949891_00cc87db-56d4-4f1d-ace4-fdef9293944f.jpg?v=1743826543","url":"https:\/\/agendabookshop.com\/products\/journalists-guide-to-public-opinion-polls-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}