{"product_id":"k-pop-content-strategy","title":"K-Pop Content Strategy","description":"\u003cp\u003eIn an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms and bypassed traditional media gatekeepers. This book explores how K-pop’s strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.\u003c\/p\u003e\u003cp\u003eThrough a research-driven analysis of K-pop’s content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop’s strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.\u003c\/p\u003e\u003cp\u003eThis book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Product","offer_id":57261294289240,"sku":"9781041090182","price":68.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781041090182.jpg?v=1778396464","url":"https:\/\/agendabookshop.com\/products\/k-pop-content-strategy","provider":"Agenda Bookshop","version":"1.0","type":"link"}