{"product_id":"key-to-talent","title":"Key to Talent","description":"\u003cp\u003e\u003cb\u003eBuild a talent strategy that fuels growth, performance and long-term organizational value.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe Key to Talent \u003c\/i\u003e\u003c\/b\u003eis a practical guide for senior HR leaders and business executives responsible for attracting, hiring and retaining the people who fuel long-term organizational performance. Written by \u003cb\u003eMatthew Jeffery\u003c\/b\u003e, this book shows why talent must be treated as a core driver of business growth rather than a cost centre and also  explains how people strategy must evolve as AI, data and technology reshape the talent lifecycle. \u003cbr\u003e\u003cbr\u003eBlending strategic insight with real-world application, the book explores how to build credible, data-driven talent strategies that reflect changing employee expectations, strengthen employer brand and deliver measurable ROI. Drawing on real-world examples from organizations including EY, SAP, Autodesk and Electronic Arts (EA), it demonstrates how to apply principles from consumer marketing to talent attraction, while maintaining a human-centred, inclusive approach. \u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Position talent strategy as a driver of growth and competitive advantage \u003cbr\u003e- Build a data-driven EVP and employer brand that attracts scarce skills \u003cbr\u003e- Design bias-free, human-centred hiring and assessment processes \u003cbr\u003e- Enable skills-based hiring, internal mobility and long-term retention \u003cbr\u003e\u003cbr\u003eWith clear metrics, practical frameworks and guidance on leading through change, \u003cb\u003e\u003ci\u003eThe Key to Talent \u003c\/i\u003e\u003c\/b\u003ehelps senior leaders create resilient, inclusive and future-ready talent systems that deliver sustained performance in an AI-enabled business environment. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e talent strategy, employer branding, employee value proposition, skills-based hiring, inclusive talent, AI and the talent lifecycle, workforce analytics, business-led HR\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":57297852399960,"sku":"9781398629639","price":41.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398629639_584c80d6-2a45-466f-a624-544634c2a897.jpg?v=1780043460","url":"https:\/\/agendabookshop.com\/products\/key-to-talent","provider":"Agenda Bookshop","version":"1.0","type":"link"}