{"product_id":"kodachrome-2","title":"Kodachrome","description":"\u003cp\u003e\u003ci\u003eKodachrome: How Two Guys Named Leo Changed Photography \u003c\/i\u003eis more than a photography book. It’s also the perfect book for students of advertising and marketing.\u003c\/p\u003e\u003cp\u003e Through the use of 70 years of print advertising, \u003ci\u003eKodachrome: How Two Guys Named Leo Changed Photography \u003c\/i\u003eshows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eKodachrome: How Two Guys Named Leo Changed Photography\u003c\/i\u003e is also a book for students of pop culture. What other film has a Paul Simon hit song, a major motion picture, and a state park named after it? This book is chock full of these and other nuggets of pop culture.\u003c\/p\u003e\u003cp\u003e The book features a chapter about  Kodachrome esoterica. The Kodachrome name has appeared on a huge assortment of merchandise, and the book devotes an entire chapter to the subject.\u003c\/p\u003e\u003cp\u003e Though out of production for years, the name Kodachrome is even recognized by a generation whose entire experience of photography is through their smartphones. A box of donuts says they’ll be interested in this book too!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Chin Music Press","offers":[{"title":"Default Title","offer_id":56747017470296,"sku":"9781634050944","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781634050944_e3c55e77-8e32-4108-abab-c6464a2a3b67.jpg?v=1781031631","url":"https:\/\/agendabookshop.com\/products\/kodachrome-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}