{"product_id":"landscape-and-branding","title":"Landscape and Branding","description":"\u003cp\u003e\u003cem\u003eLandscape and branding\u003c\/em\u003e explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. \u003c\/p\u003e\u003cp\u003eLandscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that \u003ci\u003eplace branding, \u003c\/i\u003ea powerful marketing and management practice, increasingly blurs the distinction between the \u003ci\u003epromotion\u003c\/i\u003e of landscape and its \u003ci\u003eproduction \u003c\/i\u003ein design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture?\u003c\/p\u003e\u003cp\u003eTo answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55002428506456,"sku":"9781138843547","price":204.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138843547.jpg?v=1779183067","url":"https:\/\/agendabookshop.com\/products\/landscape-and-branding","provider":"Agenda Bookshop","version":"1.0","type":"link"}