{"product_id":"lego-studies-1","title":"LEGO Studies","description":"\u003cp\u003eSince the \"Automatic Binding Bricks\" that LEGO produced in 1949, and the LEGO \"System of Play\" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including \u003ci\u003eStar Wars\u003c\/i\u003e, \u003ci\u003eHarry Potter\u003c\/i\u003e, \u003ci\u003ePirates of the Caribbean\u003c\/i\u003e, \u003ci\u003eBatman\u003c\/i\u003e, \u003ci\u003eSuperman\u003c\/i\u003e, \u003ci\u003eLord of the Rings\u003c\/i\u003e, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs.\u003c\/p\u003e\u003cp\u003eLEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255421882712,"sku":"9780415722872","price":217.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415722872.jpg?v=1779170428","url":"https:\/\/agendabookshop.com\/products\/lego-studies-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}