{"product_id":"levi-strauss","title":"Levi Strauss","description":"Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss \u0026amp; Co., the creator of this classic American garment.\u003cbr\u003e\u003cbr\u003eAs a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion.\u003cbr\u003e\u003cbr\u003eBut despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated \"\"facts\"\" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.","brand":"University of Massachusetts Press","offers":[{"title":"Default Title","offer_id":55308896567640,"sku":"9781625342997","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781625342997.jpg?v=1779941760","url":"https:\/\/agendabookshop.com\/products\/levi-strauss","provider":"Agenda Bookshop","version":"1.0","type":"link"}