{"product_id":"lubricant-marketing-selling-and-key-account-management-1","title":"Lubricant Marketing, Selling, and Key Account Management","description":"\u003cp\u003eThe global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, \u003ci\u003eLubricant Marketing, Selling, and Key Account Management \u003c\/i\u003efills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCovers how and why people and companies buy lubricants. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eInstructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDetails how to identify specific target market segments and sell to key lubricant accounts. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDiscusses how to forecast future demand for lubricants in all types of global markets. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Product","offer_id":57503509119320,"sku":"9781032331461","price":210.8,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/lubricant-marketing-selling-and-key-account-management-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}