{"product_id":"make-it-all-about-me-leveraging-omnichannel-and-ai-for-marketing-success","title":"Make It All About Me","description":"The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":54228328022360,"sku":null,"price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781912555147_8f32f15a-4db1-4c84-bce5-d81075bf3bd7.jpg?v=1776861923","url":"https:\/\/agendabookshop.com\/products\/make-it-all-about-me-leveraging-omnichannel-and-ai-for-marketing-success","provider":"Agenda Bookshop","version":"1.0","type":"link"}