{"product_id":"make-it-all-about-them","title":"Make It All About Them","description":"\u003cb\u003eDebunks the myths of the traditional rules of presentations\u003c\/b\u003e  \u003cp\u003eIn today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. \u003ci\u003eMake It All About Them\u003c\/i\u003e reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eProvides quick and useful concepts and tools to help salespeople break through the \"we have always done it this way\" mentality that is so prevalent in corporate America\u003c\/li\u003e\n\u003cli\u003eAuthor Nadine Keller is founding partner of Precision Sales Coaching \u0026amp; Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis unique approach will allow you to deliver a winning presentation every time by making it all about your audience.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54221621723480,"sku":"9781118428375","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781118428375__676551e22f96b.jpg?v=1741159681","url":"https:\/\/agendabookshop.com\/products\/make-it-all-about-them","provider":"Agenda Bookshop","version":"1.0","type":"link"}