{"product_id":"making-business-childs-play","title":"Making Business Child's Play","description":"\u003cp\u003e\u003cb\u003eDISTINGUISHED FAVORITE\u003c\/b\u003e: \u003ci\u003eIndependent Press Award 2026 - Business: Entrepreneurship \u0026amp; Small Business\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eFINALIST:\u003c\/b\u003e \u003ci\u003e2025 Foreword Indies Book of the Year - Career\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMaking Business Child's Play\u003c\/i\u003e\u003c\/b\u003e is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, \u003cb\u003eJoanna Jensen\u003c\/b\u003e shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same. \u003cbr\u003e\u003cbr\u003eWith honesty, clarity and practical detail, Jensen walks through the key decisions, pivotal moments and tough lessons that shaped her journey. You'll learn how to navigate setbacks, build a scalable brand and grow with purpose in a competitive market. \u003cbr\u003e\u003cbr\u003eWhether you're launching your first product or scaling up with ambition, \u003cb\u003e\u003ci\u003eMaking Business Child's Play \u003c\/i\u003e\u003c\/b\u003eshows how to turn your vision into a category-defining business. \u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThemes include: \u003c\/b\u003echallenger brand strategy, FMCG entrepreneurship, brand purpose, market disruption, startup growth, founder resilience\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54465581089112,"sku":"9781398624580","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398624580.jpg?v=1780031757","url":"https:\/\/agendabookshop.com\/products\/making-business-childs-play","provider":"Agenda Bookshop","version":"1.0","type":"link"}