{"product_id":"management-27","title":"Management","description":"\u003cp\u003e\u003cem\u003eManagement: The Basics\u003c\/em\u003e provides an easy, jargon-free introduction to the fundamental principles and practices of modern management\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eUsing examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ebusiness strategy and how to use it to meet goals; \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ehow successful marketing works; \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ehow organizations are structured and function;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003efundamentals of corporate finance;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ehuman resource management’s role in the management and development of people; \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe importance of knowledge and culture to management.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54262564880728,"sku":"9780367775131","price":117.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367775131_17a5d8f5-0481-4a9a-8793-3eb12c4bb0c3.jpg?v=1778906738","url":"https:\/\/agendabookshop.com\/products\/management-27","provider":"Agenda Bookshop","version":"1.0","type":"link"}