{"product_id":"managers-guide-to-pr-projects","title":"Manager's Guide to PR Projects","description":"\u003cp\u003e\u003cem\u003eA Manager's Guide to PR Projects, Second Edition \u003c\/em\u003epicks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.\u003c\/p\u003e\u003cp\u003eThis fully revised second edition offers PR students and practitioners new material that includes the following:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe impact of social media on each phase of the planning process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDigital approaches to strategic and summative research, message dissemination and public engagement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eStrategies to enhance accountability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEthics considerations in the planning process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eUpdated print and web-based resources for PR managers. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235627848024,"sku":"9781138099937","price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138099937_100edfc6-d5a5-45ef-a6fe-5fa3f492896d.jpg?v=1777266954","url":"https:\/\/agendabookshop.com\/products\/managers-guide-to-pr-projects","provider":"Agenda Bookshop","version":"1.0","type":"link"}