{"product_id":"managing-customer-value","title":"Managing Customer Value","description":"This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.","brand":"University Press of America","offers":[{"title":"Default Title","offer_id":54236466381144,"sku":"9780761826316","price":92.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761826316_1c0435b1-27fa-4516-8700-1bfd62ab3870.jpg?v=1769697937","url":"https:\/\/agendabookshop.com\/products\/managing-customer-value","provider":"Agenda Bookshop","version":"1.0","type":"link"}