{"product_id":"managing-global-strategy","title":"Managing Global Strategy","description":"\u003cp\u003eThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.\u003c\/p\u003e\u003cp\u003eWritten clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:\u003c\/p\u003e\u003cp\u003e• Internal and external environmental analyses;\u003c\/p\u003e\u003cp\u003e• Cross-cultural communication;\u003c\/p\u003e\u003cp\u003e• Structural considerations;\u003c\/p\u003e\u003cp\u003e• Leadership and motivation;\u003c\/p\u003e\u003cp\u003e• Foreign market entry, mergers, alliances and acquisitions.\u003c\/p\u003e\u003cp\u003eUpper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54243177070936,"sku":"9780367462857","price":56.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367462857.jpg?v=1777698035","url":"https:\/\/agendabookshop.com\/products\/managing-global-strategy","provider":"Agenda Bookshop","version":"1.0","type":"link"}