{"product_id":"managing-innovation-within-networks-1","title":"Managing Innovation Within Networks","description":"\u003cp\u003eOriginally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239073534296,"sku":"9781138573628","price":68.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138573628_09af571f-8e5e-44c7-aa5d-b8f393430eba.jpg?v=1777590028","url":"https:\/\/agendabookshop.com\/products\/managing-innovation-within-networks-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}