{"product_id":"managing-innovation-within-networks","title":"Managing Innovation Within Networks","description":"\u003cp\u003eOriginally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54238921785688,"sku":"9781138574137","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138574137_9c1c57b5-5bf7-44f4-884e-2b94e8da9319.jpg?v=1777593631","url":"https:\/\/agendabookshop.com\/products\/managing-innovation-within-networks","provider":"Agenda Bookshop","version":"1.0","type":"link"}