{"product_id":"managing-markets-and-customers-revised-edition","title":"Managing Markets and Customers","description":"\u003cp\u003eMore and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eManaging Customers and Markets\u003c\/em\u003e explores what market orientation means and the key things you need to be able to do as a manager to make a difference.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54231679861080,"sku":"9780080557397","price":65.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780080557397.jpg?v=1777180536","url":"https:\/\/agendabookshop.com\/products\/managing-markets-and-customers-revised-edition","provider":"Agenda Bookshop","version":"1.0","type":"link"}